ESCAPE ɪˈskeɪp,ɛ-/verb1.break free from confinement or control.2.fail to be noticed or remembered by (someone)."the name escaped him"noun1.an act of breaking free from confinement or control.2.a form of temporary distraction from reality or routine. I had to explore the notion of escape. And through research identify a group of people or an individual who I felt requires an escape route (e.g dyslexics, drug abusers, working parents, exam takers, hoarders... etc) and create a piece of communication that would help them to escape, by providing a solution or distraction to their problem/stress/difficulty.
I identified boring job workers as my target audience. Through research I discovered that dreams/lucid dreaming was a way to inspire them and provide a source of entertainment in their mundane daily lives. I decided to create a dream zine/roledex(an office tool-esque looking collection of paper) that employees could look upon during their office hours to remind them that there is a world full of inspiration out there.